Audi German luxury sedans, SUVs, and electric vehicles
Audi is a German luxury automaker known for its Quattro all-wheel-drive technology, refined interiors, and progressive design. As part of the Volkswagen Group, Audi combines cutting-edge technology with understated elegance.
Audi's roots trace back to August Horch's original company in 1909. The four-ring logo represents the 1932 merger of Audi, DKW, Horch, and Wanderer into Auto Union. The modern era began when Volkswagen acquired the brand. The Quattro rally car (1980) revolutionized motorsport and established permanent all-wheel drive as Audi's signature. The TT (1998) showcased Bauhaus-inspired design, and the R8 supercar (2006) proved Audi could compete at the highest level.
Audi's Virtual Cockpit digital instrument cluster set the standard for digital dashboards. Quattro all-wheel drive remains the brand's defining technology. Audi interiors are consistently rated among the best in the industry for build quality and material selection. The RS performance line delivers supercar-rivaling power in understated packages.
The original Quattro transformed rally racing forever. The RS2, developed with Porsche, invented the super wagon. The R8 V10 brought supercar performance to a broader audience. The e-tron GT shares its platform with the Porsche Taycan. The RS6 Avant is the ultimate performance wagon and a cult favorite.
The name "Audi" is the Latin translation of "Horch," which means "listen" in German. Audi pioneered the use of galvanized steel bodies and aluminum space frames in mass production. The four rings in the Audi logo each represent one of the four founding companies. Audi has won the 24 Hours of Le Mans 13 times.