Hyundai Korean cars, SUVs, and electric vehicles
Hyundai has transformed from a budget-friendly brand into a serious premium contender in just two decades. Today's Hyundai vehicles offer bold design, advanced technology, and exceptional value backed by one of the industry's best warranties.
Hyundai was founded in 1967 as a division of the larger Hyundai conglomerate. Early models were based on Ford and Mitsubishi designs. The Excel (1985) was the cheapest car in America but suffered quality issues. A dramatic quality improvement campaign in the 2000s, combined with the industry-leading 10-year powertrain warranty, rebuilt the brand. The Genesis luxury sub-brand launched in 2015, and the Ioniq electric sub-brand debuted in 2021.
Modern Hyundai vehicles feature "Sensuous Sportiness" design language with bold, angular styling. The E-GMP electric platform enables 800V ultra-fast charging. Hyundai's BlueLink connected services and advanced driver assistance are competitive with luxury brands. Interior quality has improved dramatically, with premium materials and intuitive tech throughout the range.
The Ioniq 5 won World Car of the Year and proved Hyundai could lead in EV design. The i30 N (Elantra N in some markets) showed Hyundai could build a serious hot hatch. The Tucson and Santa Fe's dramatic redesigns turned heads globally. The Ioniq 6's aerodynamic design achieves over 360 miles of range.
Hyundai is also one of the world's largest shipbuilders and steel producers. The company's quality turnaround is one of the most dramatic in automotive history. Hyundai's design chief, Luc Donckerwolke, previously designed the Lamborghini Murcielago and Gallardo. The Ioniq 5's retro-futuristic design was inspired by the 1974 Hyundai Pony concept.