Rolls-Royce pinnacle British ultra-luxury vehicles
Rolls-Royce Motor Cars represents the absolute pinnacle of automotive luxury. Each vehicle is a bespoke masterpiece, hand-crafted to the exact specifications of its owner at the company's Goodwood factory in England.
Charles Rolls and Henry Royce met in 1904 and began a partnership that defined automotive luxury. The Silver Ghost (1906) was called "the best car in the world." The Spirit of Ecstasy hood ornament debuted in 1911. After decades of producing the finest luxury cars, Rolls-Royce was acquired by BMW in 1998, which built a new factory at Goodwood and revitalized the brand with the Phantom VII (2003).
Every Rolls-Royce features a hand-built body, the iconic Spirit of Ecstasy mascot, and suicide doors (now called "coach doors"). The Starlight Headliner uses up to 1,600 fiber-optic lights to create a bespoke night sky. Lambswool floor mats, hand-stitched leather, and real wood veneers are standard. The "magic carpet ride" suspension absorbs every imperfection.
The Silver Ghost earned the "best car in the world" title. The Phantom has been the choice of royalty and heads of state for decades. The Wraith was the most powerful Rolls-Royce ever built (before the Spectre). The Cullinan brought Rolls-Royce luxury to the SUV format. The Spectre is the brand's first fully electric car.
Rolls-Royce tests every car's paint finish by touch - a robot cannot replicate the sensitivity of human fingers. The Spirit of Ecstasy mascot retracts into the hood at the push of a button (or if someone tries to steal it). Rolls-Royce once created a car with a mother-of-pearl paint containing actual ground diamond. The Phantom's V12 engine is so quiet that the loudest thing in the cabin is the clock.