Toyota Japanese reliable cars, trucks, and hybrids
Toyota is the world's largest automaker by volume and the gold standard for reliability, quality, and efficiency. From the Corolla to the Land Cruiser, Toyota builds vehicles that millions of people depend on every single day.
Toyota was founded in 1937 by Kiichiro Toyoda, pivoting from the family's loom manufacturing business. The company pioneered the Toyota Production System (lean manufacturing) that revolutionized global industry. The Corolla (1966) became the best-selling car nameplate in history. The Prius (1997) launched the hybrid revolution. Toyota created the Lexus luxury brand in 1989 and the Gazoo Racing performance division for enthusiast models.
Toyota vehicles are engineered for maximum reliability and low cost of ownership. The brand's hybrid technology leads the industry with over 20 million hybrids sold. Toyota's TNGA platform underpins most modern models, delivering improved dynamics and safety. Features like Toyota Safety Sense come standard across the lineup, while the GR badge denotes motorsport-derived performance.
The AE86 Corolla is a drift legend. The MK4 Supra achieved cult status. The Land Cruiser has been the go-to vehicle for expeditions and aid organizations worldwide. The Prius single-handedly created the hybrid market. The GR86 and GR Supra revived Toyota's sports car heritage. The Hilux is legendary for its indestructibility.
The Corolla is the best-selling car model in history with over 50 million units sold. Toyota's quality control is so rigorous that production lines can be stopped by any worker who spots a defect. The name was changed from "Toyoda" to "Toyota" because it takes eight brush strokes to write in Japanese, and eight is considered a lucky number.